Lebon Toothpaste

Branding & Packaging

WHAT WE DID

Branding

Logo

Visual identity

Packaging

Print & Statienary

Illustration

LEBON Oral Care was established in 2015. Created by an art historian wife and pharmacist husband duo, the wish was to offer an environmentally mindful, healthy and tasty alternative to most toothpastes on the market.

 
 
 
 

The briefing was to anchor the brand in the French tradition, suggesting the lightness, the chic and the and fun of the “années folles” while conveying a sense of scientific rigour.

The result is a colourful, classy geometrical design. Elegant and bold at the same time. The white background translates the pharmaceutical caracteristics.

Lebon eventually launched a second range “Essentiels”targeting pharmacies and organic shop. For this one a simpler look was created reflecting the mint intensity.